‘Hot Sale’ aims to increase online sales in Mexico

This week in Mexico welcomes the fifth edition of the Hot Sale, a campaign that seeks to increase the interest of Mexicans in online shopping and e-commerce.

Eric Pérez-Grovas, president of the Mexican Association of Online Sales ( AMVO ), said that this year it aims to raise sales by 60% and hoped to achieve it because more and more people are interested in acquiring products through the internet.

"The purpose of the AMVO online sale is to help the digital economy grow in Mexico, because unfortunately it has a very low percentage of 2.0 percent, while in . . .