"Frida Marina", the famous rescue dog, will have her own brand of beer, announced the Association of Brewers of the Mexican Republic (Acermex).
All proceeds from its sale will be donated for the reconstruction of houses affected by the earthquakes that occurred during September.
The beer, a non-profit, represents "a recognition to all those volunteers, rescuers and anonymous heroes who have risked their lives to save that of strangers," the Acermex said in a statement.
So far the association has already registered the trademark before the Mexican Property Institute (IMPI), to ensure that it "remains faithful to the ideals . . .
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