{"id":906,"date":"2025-08-15T07:10:15","date_gmt":"2025-08-15T13:10:15","guid":{"rendered":"https:\/\/vallartadaily.com\/es\/?p=906"},"modified":"2025-08-15T07:10:16","modified_gmt":"2025-08-15T13:10:16","slug":"ocupacion-de-verano-en-riviera-nayarit-cae-a-70-por-ciento","status":"publish","type":"post","link":"https:\/\/vallartadaily.com\/es\/noticias\/ocupacion-de-verano-en-riviera-nayarit-cae-a-70-por-ciento\/","title":{"rendered":"Ocupaci\u00f3n de verano en Riviera Nayarit cae a 70 por ciento"},"content":{"rendered":"\n

Riviera Nayarit cierra el verano con un promedio de 70 por ciento de ocupaci\u00f3n<\/strong>. En otros a\u00f1os, el periodo alcanz\u00f3 cifras cercanas a 90 por ciento. Para los hoteleros, la diferencia no obedece a la demanda interna, que resiste, sino a la debilidad en la promoci\u00f3n<\/strong>.<\/p>\n\n\n\n

Jes\u00fas Carmona Jim\u00e9nez, presidente de la Asociaci\u00f3n de Hoteles y Moteles de Bah\u00eda de Banderas, describe la temporada como \u201cva bien, podr\u00eda ir mejor\u201d. La califica de \u201cun tanto mediocre\u201d por la falta de impulso promocional. Pide volver a campa\u00f1as coordinadas que den mayor alcance.<\/p>\n\n\n\n

Mercado nacional sostiene la temporada<\/h2>\n\n\n\n

El mercado dom\u00e9stico<\/strong> mantiene la estabilidad. La conectividad terrestre<\/strong> facilita la llegada de visitantes a Bah\u00eda de Banderas y tambi\u00e9n a Puerto Vallarta. El flujo por carretera sostiene noches y tarifas m\u00ednimas en ambos destinos.<\/p>\n\n\n\n

Carmona reconoce un ligero repunte<\/strong> en la \u00faltima y la presente semana. Aun as\u00ed, el promedio general sigue alrededor de 70 por ciento. La comparaci\u00f3n con veranos previos deja clara la brecha.<\/p>\n\n\n\n

Viento en contra para el mercado extranjero<\/h2>\n\n\n\n

El turismo estadounidense<\/strong> no ha llegado con su fuerza habitual. Carmona lo relaciona con el ambiente pol\u00edtico en Estados Unidos y el tema migratorio. El mercado canadiense<\/strong> muestra cierta mejora, pero no compensa la ausencia de otros segmentos.<\/p>\n\n\n\n

La Semana Santa y Pascua<\/strong> ofrecieron un respiro. El impulso no alcanz\u00f3 para sostener el verano. Los hoteles toman nota y ajustan su planeaci\u00f3n para el cierre del a\u00f1o.<\/p>\n\n\n\n

Promoci\u00f3n conjunta con Puerto Vallarta<\/h2>\n\n\n\n

Para el sector, la clave est\u00e1 en trabajar de la mano con Puerto Vallarta<\/strong>. Carmona subraya que antes de 2021 los fideicomisos<\/strong> de ambos destinos funcionaban en conjunto y con buenos resultados. Con el respaldo del extinto CPTM<\/strong>, se realizaron campa\u00f1as nacionales e internacionales de mayor escala.<\/p>\n\n\n\n

Hoy, dice, toca recomponer la coordinaci\u00f3n<\/strong>. La regi\u00f3n necesita presupuestos estables, mensajes unificados y negociaci\u00f3n con socios comerciales en \u201csegunda y tercera etapa\u201d. La bah\u00eda se vende mejor como un solo viaje en la mente del turista.<\/p>\n\n\n\n

Rutas y visibilidad de destino<\/h2>\n\n\n\n

Carmona pone un ejemplo concreto. Copa Airlines<\/strong> operaba hacia la regi\u00f3n con cierta regularidad. Dej\u00f3 de hacerlo por la falta de promoci\u00f3n. \u201cSi mal no recuerdo\u201d, apunta, ahora la aerol\u00ednea vuela directo a Los Cabos<\/strong>. La lecci\u00f3n que extrae el gremio es sencilla: las rutas siguen a la promoci\u00f3n<\/strong>.<\/p>\n\n\n\n

Para los hoteleros, Bah\u00eda de Banderas<\/strong> sigue siendo el motor. \u201cNo olvidemos que la vaca que da leche se llama Bah\u00eda de Banderas, y se llama Riviera Nayarit\u201d, insiste Carmona. El mensaje es reasignar esfuerzos hacia aquello que ya genera volumen.<\/p>\n\n\n\n

La marca en disputa: Nuevo Vallarta o Nuevo Nayarit<\/h2>\n\n\n\n

El cambio oficial de nombre de Nuevo Vallarta<\/strong> a Nuevo Nayarit<\/strong> no ha calado en los canales de venta. Carmona afirma que hoteles, agencias y socios<\/strong> contin\u00faan usando \u201cNuevo Vallarta\u201d. Sostiene que es la marca que creci\u00f3 junto a Puerto Vallarta y que el reconocimiento convierte<\/strong> b\u00fasquedas en reservas.<\/p>\n\n\n\n

El debate no es menor. En un entorno con menos promoci\u00f3n, una marca conocida reduce fricci\u00f3n. Con esa l\u00f3gica, el sector se inclina por mantener la denominaci\u00f3n que el viajero ya identifica.<\/p>\n\n\n\n

Lo que viene para septiembre y octubre<\/h2>\n\n\n\n

Los meses de septiembre y octubre<\/strong> siempre han sido re\u00f1idos. Cada hotel prepara estrategias para sortearlos. Hay ajustes de tarifas, paquetes y acciones con el mercado de carretera. Todo apunta a ganar tiempo<\/strong> hasta iniciar la venta de invierno.<\/p>\n\n\n\n

El desaf\u00edo real es regional. Sin promoci\u00f3n coordinada<\/strong> y sin una marca clara en el frente, el verano seguir\u00e1 sostenido por el mercado nacional, pero lejos de los picos<\/strong> de a\u00f1os recientes. Con campa\u00f1as conjuntas y presencia en los canales adecuados, la ocupaci\u00f3n de verano en Riviera Nayarit<\/strong> podr\u00eda acercarse de nuevo a niveles de referencia cuando la demanda internacional recupere ritmo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Riviera Nayarit cierra el verano con un promedio de 70 por ciento de ocupaci\u00f3n. En otros a\u00f1os, el periodo alcanz\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[35,13],"class_list":["post-906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-bahia-de-banderas","tag-nayarit"],"yoast_head":"\nOcupaci\u00f3n de verano en Riviera Nayarit cae a 70 por ciento<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vallartadaily.com\/es\/noticias\/ocupacion-de-verano-en-riviera-nayarit-cae-a-70-por-ciento\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ocupaci\u00f3n de verano en Riviera Nayarit cae a 70 por ciento\" \/>\n<meta property=\"og:description\" content=\"Riviera Nayarit cierra el verano con un promedio de 70 por ciento de ocupaci\u00f3n. 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