{"id":698,"date":"2025-07-28T13:20:01","date_gmt":"2025-07-28T19:20:01","guid":{"rendered":"https:\/\/vallartadaily.com\/es\/?p=698"},"modified":"2025-07-28T13:20:02","modified_gmt":"2025-07-28T19:20:02","slug":"cierre-de-hoteles-en-guanajuato-prende-alarmas-en-el-sector-turistico","status":"publish","type":"post","link":"https:\/\/vallartadaily.com\/es\/noticias\/cierre-de-hoteles-en-guanajuato-prende-alarmas-en-el-sector-turistico\/","title":{"rendered":"Cierre de hoteles en Guanajuato prende alarmas en el sector tur\u00edstico"},"content":{"rendered":"\n

Guanajuato, M\u00e9xico<\/strong> \u2013 La industria tur\u00edstica de la capital de Guanajuato atraviesa una crisis preocupante, luego de que ocho hoteles cerraran sus puertas en el \u00faltimo a\u00f1o. El tema fue abordado en el Congreso del Estado, donde legisladores advirtieron sobre el impacto econ\u00f3mico y social del desplome en la ocupaci\u00f3n hotelera, y pidieron una respuesta inmediata por parte del gobierno.<\/p>\n\n\n\n

Uno de los cierres m\u00e1s simb\u00f3licos es el del hotel Quinta Las Acacias<\/strong>, un establecimiento emblem\u00e1tico ubicado en Paseo de la Presa. Su clausura se ha convertido en reflejo del escenario que enfrentan decenas de empresarios hoteleros en la ciudad.<\/p>\n\n\n\n

Ocupaci\u00f3n baja e ingresos insuficientes<\/strong><\/h3>\n\n\n\n

El diputado Rodrigo Gonz\u00e1lez Zaragoza<\/strong>, del partido Movimiento Ciudadano, alz\u00f3 la voz durante la sesi\u00f3n del 23 de julio en la Comisi\u00f3n Permanente del Congreso local. \u201cTrabajar con un 15 a 30 por ciento de ocupaci\u00f3n simplemente no es viable\u201d, se\u00f1al\u00f3, haciendo referencia a los gastos fijos que deben cubrir los hoteleros: n\u00f3mina, mantenimiento, permisos y prestaciones.<\/p>\n\n\n\n

El legislador subray\u00f3 que el problema no es aislado. \u201cNo es solo la capital. Tambi\u00e9n lo vemos en Le\u00f3n, Irapuato, San Miguel de Allende y Celaya<\/strong>. Lo que comenz\u00f3 como una crisis pospand\u00e9mica ya es un problema estructural que exige una soluci\u00f3n de fondo\u201d, advirti\u00f3.<\/p>\n\n\n\n

Anuncian apoyo econ\u00f3mico estatal, pero persisten dudas<\/strong><\/h3>\n\n\n\n

Ante la gravedad del panorama, el Gobierno del Estado de Guanajuato<\/strong> anunci\u00f3 que prepara un programa de apoyo financiero para el sector hotelero. La estrategia incluye financiamiento especializado y est\u00edmulos econ\u00f3micos<\/strong>, coordinados por la Secretar\u00eda de Desarrollo Econ\u00f3mico<\/strong> y la instituci\u00f3n financiera estatal T\u00fa Puede<\/strong>.<\/p>\n\n\n\n

Sin embargo, algunos actores del sector y legisladores temen que se trate de una soluci\u00f3n temporal que no ataque las causas de fondo. \u201cNo basta con parches. Se requiere una pol\u00edtica integral que salve al turismo y reactive la econom\u00eda circular en las ciudades afectadas\u201d, expres\u00f3 Gonz\u00e1lez Zaragoza.<\/p>\n\n\n\n

\u00cdconos tur\u00edsticos en abandono: el caso del Museo de las Momias<\/strong><\/h3>\n\n\n\n

El diputado tambi\u00e9n critic\u00f3 el abandono de espacios tur\u00edsticos que antes eran emblemas de la ciudad. Mencion\u00f3 el Museo de las Momias<\/strong>, cuya decadencia considera un reflejo del olvido institucional hacia el turismo. \u201cAntes recib\u00eda miles de visitantes. Hoy est\u00e1 en ruinas, sin inversi\u00f3n ni mantenimiento, muy por debajo de lo que merece una capital de estado\u201d, afirm\u00f3.<\/p>\n\n\n\n

La ciudad de Guanajuato, famosa por su arquitectura colonial, su red de callejones y sus festivales culturales, ha perdido dinamismo tur\u00edstico, seg\u00fan se\u00f1alaron los legisladores. La llegada de visitantes ya no alcanza los niveles previos a la pandemia.<\/p>\n\n\n\n

La gentrificaci\u00f3n agrava el panorama urbano<\/strong><\/h3>\n\n\n\n

Otro problema se\u00f1alado fue el avance de la gentrificaci\u00f3n<\/strong>, especialmente en San Miguel de Allende<\/strong>, donde los precios de la vivienda se han disparado al punto de excluir a los residentes locales. Gonz\u00e1lez Zaragoza advirti\u00f3 que \u201cya no es solo el centro; tambi\u00e9n se est\u00e1n desplazando familias en la periferia, como pasa en zonas de la Ciudad de M\u00e9xico\u201d.<\/p>\n\n\n\n

El fen\u00f3meno tambi\u00e9n impacta a otras ciudades como Celaya y Le\u00f3n<\/strong>, donde el aumento en la especulaci\u00f3n inmobiliaria<\/strong> impide que muchas personas accedan a cr\u00e9ditos para vivienda. \u201cHoy en d\u00eda, tener un hotel en el centro, con baja ocupaci\u00f3n, es insostenible. El terreno vale m\u00e1s como inversi\u00f3n inmobiliaria que como negocio activo\u201d, explic\u00f3 el legislador.<\/p>\n\n\n\n

Desventaja frente a plataformas digitales<\/strong><\/h3>\n\n\n\n

El diputado tambi\u00e9n critic\u00f3 el crecimiento sin regulaci\u00f3n de plataformas como Airbnb<\/strong>, que representan una competencia desigual para el sector hotelero. \u201cNo pagan salarios, ni renta, ni permisos, ni cumplen con normas de protecci\u00f3n civil. As\u00ed cualquiera es m\u00e1s rentable\u201d, dijo.<\/p>\n\n\n\n

Por ello, pidi\u00f3 establecer una pol\u00edtica estatal y federal que equilibre las reglas del juego y permita que el sector hotelero compita en condiciones justas. Tambi\u00e9n inst\u00f3 a la Secretar\u00eda de Turismo federal<\/strong> a involucrarse directamente en la recuperaci\u00f3n del turismo en la capital.<\/p>\n\n\n\n

Un llamado a soluciones estructurales<\/strong><\/h3>\n\n\n\n

\u201cNo se trata solo de evitar m\u00e1s cierres. Se trata de reactivar la vocaci\u00f3n tur\u00edstica de Guanajuato, con pol\u00edticas p\u00fablicas sostenibles y reglas claras\u201d, subray\u00f3 Gonz\u00e1lez Zaragoza.<\/p>\n\n\n\n

Para el legislador, el objetivo debe ser reconstruir una econom\u00eda tur\u00edstica que beneficie tanto a los empresarios como a las comunidades locales. \u201cEl turismo debe volver a ser motor de desarrollo y orgullo para el estado. Pero si no actuamos ya, ser\u00e1 muy dif\u00edcil recuperar lo que se ha perdido.\u201d<\/p>\n\n\n\n

El programa de apoyo estatal podr\u00eda ser un primer paso, pero los expertos coinciden en que el verdadero desaf\u00edo ser\u00e1 resolver los problemas de fondo: competencia desleal, falta de regulaci\u00f3n, abandono institucional y una ciudad que, poco a poco, se vuelve m\u00e1s cara e inaccesible para propios y extra\u00f1os.<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Guanajuato, M\u00e9xico \u2013 La industria tur\u00edstica de la capital de Guanajuato atraviesa una crisis preocupante, luego de que ocho hoteles 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